Some of our homeowner clients want to see their income increased as they spend less time in their vacation home. There are several keys to unlocking higher revenues, and we’re enthused to partner with you. Above all, maximizing annual rental nights sold is the primary path to securing the highest earnings.
- Empower your sales team – Capturing every rental opportunity means enabling our team to sell bookings based on today’s demand levels. Everyone did well in 2021 and 2022, when guests sought freedom from Covid fears and safer travel options. Since then the market has softened as they venture farther for delayed out of state visits. There are more homes offered now than ever before in the vacation rental market, so flexibility and standing out are vital. Sanction us to offer small discounts for longer stays or last minute get aways. When a guest is comparing your home to another they found independently, allow us to match rates to gain the booking. In other words, trust your partner to get the best results for you!
- Respond to Guest Feedback – Our frequent guests give us insights into things that need updating, or amenities they wish were available in your home. These simple requests often determine whether they re-book your home. Most of our return guests have experienced multiple homes here, and favorite those that include the little touches that add to their vacations. Kitchen provisions, smart TVs, beach chairs, new plush towels and similar comforts make a real difference.
- Lighting – Easily overlooked, lighting for reading, playing games and cooking is an often requested improvement.
- Home Care – A fresh coat of paint or newer beds can be the difference between a home feeling fresh & updated or ho-hum. Immaculate carpets and bedding are expected by luxury travelers, and we recommend quarterly refresh. We carry wholesale linens & towels for your convenience. Would you return to a hotel with stained sheets or scratchy towels?
- Personal Touches – Making your guests feel at home and valued, your thoughtful attention to providing home enhancing comforts will inspire rental loyalty. Comfortable deck seating to enjoy the ocean air; kitchen basic stocks like seasonings, oil, Keurig coffee makers and beach chairs/towels are common requests. Some owners personalize the experience by providing Monterey Aquarium passes, or have us include a welcome bottle of wine. Others add cozy throw blankets, extra pillows, and hair dryers.
If you’re ready to heighten the competitive appeal of your vacation rental, reach out to me for insights on what your guests comment about your home and we’ll share strategies with you! Email me directly: mstuart@pajarodunes.com and let’s collaborate!
